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Discusses all the practical steps needed to build an e-commerce site. Reveals how you can build a fully functional e-commerce site, which will support selling over the Internet, by following the development of an example Web site for a small business. Softcover.
- Sales Rank: #5169829 in Books
- Published on: 2000-04
- Original language: English
- Number of items: 1
- Dimensions: 1.63" h x 7.28" w x 9.30" l,
- Binding: Paperback
- 600 pages
Amazon.com Review
Beginning E-Commerce offers an excellent demonstration of full-featured e-commerce Web-site construction with the Microsoft suite of development tools. If VB is your language of choice and ASP is your Web scripting selection, this tutorial is a must.
This book has very little general coverage of e-commerce. The entire text is devoted to the step-by-step construction of "Jo's Coffee," a fictitious Web storefront that winds up at the end of the book with a sophisticated order-processing pipeline, online discussion groups, XML integration with outside systems, and much more. In the introduction, the book sets a lofty goal: "... to take you gently from knowing nothing about e-commerce, to a point where you'll be able to put up a Web site that will make money for your business." This text meets this goal for readers who are familiar with the development tools mentioned in the title.
The book does a great job of providing complete commentary for each stage of the development process. It walks the reader through defining an application object model, implementing it with VB COM components, interfacing with a SQL Server database, and adding a number of sophisticated features. One of the most interesting techniques illustrated in this title is a VB COM component-based order-processing pipeline similar to the type found in Microsoft's top-of-the-line Site Server product. Using the example in this book, developers could easily construct custom pipelines for every commerce site they build.
If your core competencies lie in Microsoft-based technologies, this book is a wise investment in the future. It offers eye-opening possibilities for creating your own industrial-strength e-commerce sites. --Stephen W. Plain
Topics covered: COM and e-commerce object models, product catalog, shopping basket, checkout, order processing, promotions, certificates, pipeline construction, transaction management, deployment, e-mail integration, discussion groups, XML integration, and marketing tips.
From the Publisher
his book has been selected by the editors of Wrox Press to be part of the Wroxbase website.
Online discussion of the topics in this book available at Wrox's P2P site.
Beginning with design considerations, this book will take you through each and every stage of setting up a secure and efficient e-commerce site. First we'll show you how to create a solid infrastructure for your site. This includes setting up and configuring the web server, choosing a hosting option and installing all the necessary software.
Next, we will show you how to actually build the site content and features. Taking into consideration the use of a product database, the use of a customer shopping cart, efficient order processing and tracking as well as detailing secure and private credit card transactions. Throughout this, design issues such as a search options and site navigation will be addressed. We'll do all this using a combination of ASP, VB components and ADO.
Once the site is live and complete, this book will also detail how you can take your site further, for example auctions, promotions and analyzing visitors.
About the Author
Matthew Reynolds is a developer, architect and evangelist of Web-based applications running on Microsoft Internet technologies. He is also Senior Editor for ASPWatch.com. He lives in Phoenix, Arizona and London, England on no fixed schedule.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Good Book for intermediate+ programmers
By Brian B.
This is a good book for intermediate to advanced VB programmers that want to get a good handle on e-commerce. There are lots of errors, and the WROX errata webpage is TERRIBLE. For a publisher of such great programming books, WROX needs to get a better web page, it is pure crap. There is also one irritating thing about this book. The author is from England and writes all the code from that perspective, putting in Englands equivalent of sales tax the VAT on all sales and does not give any suggestions to change that, which is not that big of a deal. The book, though, will give you great insight as to how ecommerce works. The step by step instructions are not hard to follow, however, some of the more complex tasks he simply tells you to code them he does not explain them.
1 of 1 people found the following review helpful.
Very Comprehensive E-Commerce Guide
By Juan M. Pasalagua
This book is an excellent way of getting your hands wet in the e-commerce arena. It is very comprehesive and guides you step by step over the basics in implemeting an online store. It goes into fine detail explaining the basics behind ASP and SQL, and does a great job explaining n-tier solutions. And if the book is not enough, there is a great forum in the wrox web site in which most questions are answered by its members. It is a must buy guide if you're trying to deploy your own e-commerce site.
7 of 7 people found the following review helpful.
It's like a big, fat tutorial. Want to see more from Wrox.
By Spiff
A few months ago I decided to build a small e-commerce solution and picked ASP/SQL Server and IIS5 for the core technologies. Finding Matthew Reynolds's book definitely reduced development time and helped to quickly define a line of progress.
I spent lots of time with this book, and got to know it in detail from the first pages to the last. A few negative aspects were:
1) The book is plagued by code bugs and typos. Most are already included in the errata, and of the undocumented bugs. I didn't find any that was critical but still wasted some time with the less-obvious coding errors. The Wrox support/forums were useless, spending time using your IQ power to solve the problems will be more effective.
2) The interface/usability/visuals of the site are simply lousy. If you are thinking about using it for a real production site, you will have to do what I did... rewrite tons of HTML/ASP and spend some time in Photoshop/DreamWeaver or similar packages. And that is for the visuals alone.
3) Lots of coding details aren't brilliant. Usability is also mostly ignored except for a few minor and very basic ideas (The logo on the top left should link to the home page, etc). Reynolds could have made the shopping experience better with just a few little details. Visually and from the customer's point of view, the site is terrible.
4) There is some annoying redundancy. A few aspects are mentioned too often. Perhaps newbies will value that, but I felt the space would be better used with other things (More XML use, for instance)
If you are thinking about using the project as an easy production site, beware. The site is fairly generic, but many aspects (like the order pipeline system) will require lots of work to be adapted. Most VB code will need to be rewritten (plus the visual aspect already mentioned).
I also did not perform any extensive load testing, but suspect significant changes will be necessary to scale properly. Security, input validation and error-checking is also very basic or non-existent (the search engine appears vulnerable to SQL injection exploits, for instance). All this however, was expected, and is not really a limitation of the book, just be warned you will not get a 100% trouble free solution. As for difficulty, If you know nothing of ASP, SQL and VB, you will feel lost and should read other titles first. But if you're the kind of reader that likes to buy books always a bit more advanced, and learn on-the-fly, then don't worry. It is perfectly possible in this case.
This might sound negative so far, but I honestly can't give it less than 4.5/5 just because of the problems mentioned. Books like this one aren't very common. Reynolds basically created a really fat tutorial and will practically hold your hand from start to finish. You will get a fairly clear (but simplified) view of the whole process of implementing a Microsoft e-commerce solution - planning, coding, hosting, customer care, etc.
In my particular case, I organized a few basic areas to cover based on Reynold's tips, used lots of his VB objects as the basis for mine, and collected ideas. After a few weeks adding "extras", rewriting stuff and gathering more details from other sources, I came up with a very acceptable small e-commerce site.
Overall...I didn't like Reynold's site, but I like mine, and I saved a lot of time building it thanks to this title. I know his approach works, because I have followed it from start to finish. It is not the best way to do it, but it works, and it has considerable potential to help you learn while you're building it.
I look forward to similar approaches from Wrox on other technologies (ASP.Net, PHP/MySQL/Apache, etc) and now I check Reynold's articles on ASP Today and C# Today more often than before. Not perfect, but not bad... not bad at all... 4.5/5
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